Plant American Beautyberry in full sun to partial shade, in acidic to neutral soil. Its foliage is deciduous. Parts of plants are poisonous in case of ingestion.
Propagation is easy - from seeds or cuttings. It might self-seed.
American Beautyberry looks best when planted amongst other plants/greenery to hide it when it goes dormant during winter time. In late winter (just before the leaves start to flush out) it should be pruned to about 6". This way the bush will grow much fuller and not so tall or leggy.
Unpruned, American Beautyberry bush can get very tall and leggy . Pruning also increases the flowering and fruiting since flowers occur only on the new growth.
In mid spring it starts blooming. Blooms can be in any color from white to pink, from lavender to violet. This bush is very attractive to bees, butterflies and birds, especially mockingbirds.
In fall, American Beautyberry is indescribably attractive with its clusters of purple berries. Mockingbirds sit on the plant and eat berries one at the time. Sometimes even squirrels eat them.
They are edible for human consumption "as is" although they aren't very flavorful, except the ones growing on the river banks with plenty of sunshine. However, they are delicious when made into jelly which especially early Floridians enjoyed a lot.